Automotive manufacturers & e-commerce sellers
Create better product data, get it to market, and make your products easier to build and buy.
Start with a part number and brief description, or import information you already have in a spreadsheet. Build out descriptions, specifications, imagery, pricing and intended fitment in one product record.
Use AI assistance to develop content, review it in your own words, and use grading and completeness scores to identify remaining work. When a product and part type are established, clone the record and edit the differences for similar products.
Manufacturers may use different category names for the same part type, while basic descriptions can leave shoppers unsure whether a product suits their needs.
For product discovery on Shopify and BigCommerce, explore Alphard YMM, Guided Search & Filters.
Explore by audience and task
No. Begin with a part number and brief description, or upload a spreadsheet containing the information you already have. Refine the record in the PIM rather than rebuilding your existing work.
Once a product and its part type are created, duplicate it for similar products and change the details that differ. Review specifications, imagery and intended fitment for each product before distribution.
The manufacturer supplies imagery, intended fitment and available product details. Alphard’s AI tools draw on that information to help create marketing content your team can edit and customize.
You can request copy structured using AEO best practices, including a clear product summary, questions and answers, intended uses, key specifications and fitment explanations.
Review the copy for accuracy and usefulness before approving it. The manufacturer remains responsible for supplying and verifying the product’s intended application.
The PIM displays a quality scorecard covering descriptions, pricing, digital assets, attributes, fitment and packaging. It groups products by issue so your team can address missing content and corrections efficiently.
A well-developed product can still have gaps. In this example, the scorecard identifies packaging as partially complete, and the packaging tab shows the fields that need attention. Use the score and validation status as review tools alongside your product knowledge.
The Smart Export Wizard lets you select the full catalog, brands, categories, specific part numbers or fitment data. Choose the fields to include, configure the output and preview it before exporting. Save the configuration as a reusable template.
Outputs include PIES XML, ACES XML, a combined ZIP package, Shopify and BigCommerce product CSVs, and custom CSV files.
Alphard can also host client files on its SFTP server and distribute them to authorized recipients on the client’s behalf.
Yes. Authorized users can push updated product data directly into connected Shopify or BigCommerce stores they own or are connected to. Manual file uploading is not required for that workflow.
File exports remain available for recipients who need them. Choose the products and information appropriate for the recipient rather than sending every field to every destination.
The operator enters or scans a part number to load the current materials and approved assembly instructions. They verify component quantities against the visual bill of materials before beginning assembly.
Numbered steps combine reference photos or video with written instructions and quality checks. Operators mark steps complete, enter required measurements, attach optional photo evidence or flag an issue. Supervisors can track job progress.
Instruction changes are revision-controlled and require approval. Each job records the version used. The completed build includes its revision, workstation and elapsed time, with a traceability QR code and downloadable build PDF.
Create the store’s category structure around how your customers shop. Map each supplier’s categories or part types into that structure and reuse those mappings on later imports.
For example, suppliers may use different names for the same type of part. Map those products into one consistent store category rather than creating another category each time a new file arrives. A product can appear in multiple customer-facing categories where that is useful.
Yes. Alphard’s AI tools can use supplier specifications, fitment and other available product information to help improve basic descriptions. Work in bulk or on an individual product, review the suggested content, and approve it before sending it to your store.
Focus the description on what the product does, verified features, intended uses and application details that help a shopper make a decision.
Alphard lets you control which information supplier updates replace and which retains your own edits. Apply those choices in bulk or by product.
This allows you to maintain improved descriptions, custom categories and product relationships while continuing to receive supplier information. Decide which fields should follow the supplier and which should remain under your store’s control.
Retailers typically choose a preferred supplier and pull that supplier’s pricing and availability.
Your pricing choices determine how supplier data becomes the displayed selling price. See Alphard Sync for the application workflow.
Choose a preferred supplier for pricing and availability. Combining available stock is also an option.
The customer dashboard helps you keep track of updates and items needing attention. Alphard Sync includes views for mapped products, items needing mapping, source conflicts, sync activity and logs.
See the Alphard Sync application views for examples of the screens used to manage this work.
Alphard YMM, Guided Search & Filters supports product discovery on Shopify and BigCommerce through vehicle selection, search and filters.
On the enterprise plan, Alphard can help the store owner build a guided shopping experience. This is typically suited to manufacturers selling their own products online because they have the detailed product and compatibility information needed to define the choices.
Manufacturers can define accessories, required companion parts, replacements and alternatives, and include those relationships in exports or connected-store updates.
